Foundational concepts and strategies for online reputation management.
20 articles
Personal branding is the intentional management of how others perceive you professionally. This guide covers the foundations: defining your brand, building your platform, and…
Sarah
Personal branding and reputation management overlap significantly. Understanding how they work together, and where they differ, makes both more effective.
Sarah
Reputation scores are used by ORM platforms, credit agencies, and background check services to quantify online reputation. Understanding what they measure and how they…
Ryan
Negative articles, reviews, and social posts feel permanent. Some are. Others can be addressed, suppressed, or removed faster than you might think. Here is…
Jennifer
Your aggregate star rating is more nuanced than a single number. Understanding how ratings are calculated, how consumers interpret them, and what threshold effects…
David
Most of us have years of social media content we would prefer potential employers and clients did not see. Here is a practical, technical…
Ryan
LinkedIn is the most powerful professional reputation tool available for most people. Most profiles are dramatically underoptimized. Here is how to turn yours into…
Marcus
Research on first impressions shows we form judgments within seconds. Online, those seconds happen in a Google search. Understanding what makes a strong digital…
Sarah
Google's first page for your name is not random. Understanding what types of content rank, why they rank, and what signals Google uses can…
Ryan
Responding to a negative review well is one of the highest-leverage activities in reputation management. A poor response can turn a minor problem into…
David